McCONATY & CO.

A story and strategy firm for founders raising capital

❦

Every founder has a story.
Yours should be raising capital.

Deep expertise does not always tell its own story.
I help you tell yours in a way capital can understand and act on.

Start a conversation or see the engagements below

The Work

McConaty & Co. works with founders who have built something real and need capital to see what they see. I get inside the opportunity with you, find the story that will hold up under scrutiny, and turn it into a rebuilt deck, the signature three-minute story video, and materials tailored to the people you need to reach. This is hands-on work, done together — not a course or a template.

Engagements

The Story Build

$10,000

3–4 weeks

  • Diligence of the opportunity and the founder
  • Live story-development sessions
  • The rebuilt deck
  • The three-minute story video
  • One version tailored to a named capital target

+ Battle Prep

$15,000

4–5 weeks

  • Everything in the Story Build
  • Pitch rehearsal until you can deliver the story with confidence
  • Up to three tailored capital-target versions
  • Data room aligned to the narrative

The Raise Companion

$25,000

60 days

  • Everything in Battle Prep
  • Two live sessions weekly for preparation and debrief
  • Up to five investor-tailored versions
  • 48-hour turnaround
  • Term-sheet readiness when the conversation becomes real

Who This Is For

Founders who have moved beyond the idea and done the substantive work.

You need something real I can diligence, genuine commitment to the raise, and the capacity to invest properly in it. No deck or data room is required.

Fixed fee · Fee for service · Two engagements accepted per month so the work stays close and hands-on

The Founder

I started my first business in seventh grade — a lacrosse camp I built, staffed, and eventually sold. Years later, I broke into Wall Street the unglamorous way: a hundred cold calls a day, no pedigree, and a willingness to hear no without treating it as the final answer.

That work became a referral-driven book at leading institutions in New York. I later helped take a client’s startup from its early fundraising rounds to an acquisition by Cisco. Over the decade since, I’ve worked alongside founders and technical operators across energy, minerals, real estate, and other complex businesses.

Across all those rooms, I kept seeing the same problem: the people closest to an opportunity often understand it too deeply to explain it simply. The substance may be real, but the story reaching capital does not carry its full value.

I’ve also watched promising deals lose momentum in the last mile — not because the underlying opportunity was weak, but because the narrative and supporting materials did not hold together under scrutiny.

That is the work of McConaty & Co.: getting close to the substance, finding the story that is both true and compelling, and preparing the founder and the materials to carry it into the room.

❦

Tell me what you’re building.

Start a conversation

Joe McConaty · Founder

joe@mcconatyandco.com  · mcconatyandco.com · Denver, Colorado

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